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Discover the Key to Clean Living — Start with Water 

We started The Goodfor to help families like yours easily access safe, toxin-free water in the comfort of your home.

Wellness should be accessible — money shouldn’t stand in the way of clean living. We have water purification options for every budget.

On A Mission! 

Are You Clean-Water Curious?

From drinking water to food prep to bathing to laundry — using clean water in your home is the foundation for better health. Not sure which filtration system is right for you? Depending on your unique situation, we offer a variety of premium water purification systems will help you accomplish your wellness goals — in the kitchen, the bathroom, and the laundry room.

We’re committed to changing the world... one home at a time.


A Mom on a Quest to Eliminate Chemicals


I’m Jane Emma. A few years ago, when I was pregnant for the first time, I started reading everything I could get my hands on about wellness for my baby and my family. In new-mom mode, I learned the dangers of toxic water, and I became obsessed with the benefits of keeping my water clean.

The more I learned, the more passionate I got about sharing the truth about home water supplies. From showers to laundry to washing food... the necessity to ensure my water was chemical-free was a no-brainer for my family.

That’s why I started The Goodfor Company — I’m on a mission to help families on their wellness journeys — to provide easy solutions to everyday problems and to be sure no family has to live with dirty water.

Your glass of water looks clear and harmless, but is it?

SPOILER ALERT: It's probably not.

The Truth about the Water in Your Home